European Debut

Aimé Leon Dore x New Balance

Partnering with a high-profile New York menswear brand on their first European activation.

To launch their first collaboration in the UK, Aimé Leon Dore and New Balance approached Breaks to design an NYC-inspired flower stand to live inside END. in London.

To support the launch and to give customers an experience within the store, Breaks worked with both brands to design and execute an in-store flower stand, evoking design cues from Aimé Leon Dore’s flagship New York store. We also delivered a live florist experience for customers on launch day, distributing custom Aimé Leon Dore x New Balance bouquets to delighted customers.

Breaks were on the brand’s radar for a number of years before partnering on our first activation. We knew alignment would be strong from early conversation – discussing initial ideas to full execution and achieving record-breaking results.

- Ed Barrow, Head of Global Sales, Aimé Leon Dore